About MAXIS — Built by Athletes Who Refused to Settle

start reading your labels

MAXIS started with a shared refusal to accept underdosed, half-disclosed supplements. Meet the people who set the standard — and hold the line on it.

CO-FOUNDER · BRAND & COMMUNITY

Kevin Matthews

“If we won't put our name on it, it doesn't ship.”

Kevin started his first company at fifteen — Black Marlin, a yacht detailing outfit he and Ben built by hand, one boat at a time. His half of it was the part clients saw: how the work looked when it was finished, whether it met a standard someone would pay a premium for. He never learned to do it the easy way.

At MAXIS he owns the same thing — everything you see and hear. The brand, the voice, the community, the standard the label sets in public. His rule is simple: nothing goes out with the MAXIS name on it that the two of them wouldn't stake their own on.

CO-FOUNDER · BUILD & OPERATIONS

Ben tybur

"The dose is either right or it's marketing."

Ben built his first company at fifteen — Black Marlin, the yacht detailing business he and Kevin ran by hand. His half was the part clients never saw: the process, the sequence, the reason a finish held up when the boat was back in the water a month later. He learned early that the standard lives in the parts nobody's watching.

At MAXIS he owns exactly that — everything behind the label. How it's sourced, how it's made, what the testing has to clear before a batch is allowed to ship. Kevin makes sure the brand says the right thing; Ben makes sure it's true.

CO-FOUNDER · Build, operations, & TESTING

Mike Redmond

“There's enough BS in food. Let's leave that out of supplements.”

Mike studied mechanical engineering and mathematics — a background that leaves no room for "close enough." He's also the one who trains on what they make: a lifter and a runner who reads a supplement label the way an engineer reads a spec sheet, looking for the number that isn't there.

At MAXIS he owns testing — the doses, the ratios, and the evidence behind them. Every active is disclosed at its full amount, every batch has a Certificate of Analysis, and nothing gets rounded up on the label to sound better than it is. If the science doesn't hold, it doesn't ship.